We teamed up with our friends at Group Y this year to bring you MAHFIA SESSIONSan event series designed for females working in or interested in the action sports industry. The kick off event is taking place March 21-23 at Mammoth Mountain, CA in conjunction with Boarding For Breast Cancer‘s “Shred the Love” Tour. We created MAHFIA SESSIONS to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music and more.
The highlight of the weekend is an industry panel titled, “A Tribute to Female Pioneers In Snowboarding” featuring some of the most influential women in action sports, including B4BC’s founders Lisa Hudson, Kathleen Gasperini, Shannon Dunn-Downing, industry marketing veterans Gaylene Nagel, Miki Keller and snowboarding & skateboarding pioneer Cara-Beth Burnside. We will discuss topics related to the past, present and future of females in action sports.
Check out some insight from MAHFIA founder Kim Woozy about the growth of girls in action sports.
“My passion for skateboarding and snowboarding began at the age of 13, back in 1997, when I discovered snowboarding in Lake Tahoe and started skating hills around my neighborhood. Five years later, I strategically chose to go to school in San Diego so I could learn how to surf. On the summer weekends, I would cruise the boardwalk in Pacific Beach on my skateboard. I rarely saw any other girls on boards. Seeing another girl on a skateboard was like finding a needle in a haystack. Ask any female who has been shredding for the past 10 years and she will most likely tell you the same. Today, it’s a completely different story. I’m guaranteed to see at least a handful of girls cruise by me on the boardwalk in any given hour. It’s no different at your local skatepark, mountain or surf break. Every time I’m on the hill, I can spot girls from the chair life who are absolutely slaying the park." -Kim Woozy
This episode takes you Behind-The-Scenes of shooting Photo and Video in Whistler’s Snowmobile-Access Backcountry. Follow Vera Janssen, Nadia Samer, and KJ Johansson, as they set out into the Wild in search of the best snow and the magic light - and see what kind of struggles will get in their way….
Riders: Vera Janssen Nadia Samer Kalle “KJ” Johansson Nic Alegre Tim Meyer
Edited by: Brad Sarauer Filming by: Nadia Samer Produced by: Vera Janssen and Brad Sarauer Music: Minor Cabinet-Secret