08
Oct

[EVENT] ZUMIEZ STASH WINNER W/ LIZZIE ARMANTO & PENNY SKATEBOARDS

 A few weeks ago two of our favorite brands Zumiez and Penny Skateboards hooked up Angelita, winner of the Zumiez “Stash” program with a trip to Huntington Beach to hang and skate with Lizzie Armanto. It was her first time seeing the beach and to top it all off she got a $500 shopping spree….major stokage. Find out more on how you can win rad prizes when you shop at Zumiez here: http://pixvid.me/StashPenny

skateboarding lizzie armanto zumiez stash penny skateboards mahfia killin it softly
23
Sep

[MUSIC] 2014 FALL PLAYLIST by DJ LADY SHA 

We’ve teamed up with DJ Lady Sha again to bring you the 2014 Fall Playlist! This mixtape features a variety of songs and remixes, handpicked by riders to provide the perfect soundtrack to your session. From our earbuds & speakers to yours this season, we give you the 2014 MAHFIA Fall playlist:


STREAM + FREE DOWNLOAD


TRACK LIST: 
1. ODESZA  ft. Madelyn Grant - Sun Models2. Cazzette ft. The High - Sleepless3. Kidnap Kid - Animaux4. Reflex - Together (Boys Get Hurt Remix)5. Flume - Holdin On (Kaytranada Edit)6. RAC ft. Kele & MNDR - Let Go7. Mr Little Jeans - Good Mistake8. SKATERS - Miss Teen Massachusetts (Magic Man Remix)9. Tove Lo ft. Hippie Sabotage - Stay High (Habits Remix)10. K.Flay - Can’t Sleep11. Icona Pop - All Night (K.Flay Remix)12. Disclosure ft. Eliza Doolittle - You & Me (Flume Remix)13. Astronomyy - Nothin On My Mind (Bearson Remix)14. ASTR - Hold On We’re Going Home (Drake Cover)15. Tinashe - 2 On (TOKiMONSTA Remix)16. Mapei - Don’t Wait (Benny Blanco Remix)17. Kyla La Grange - Cut Your Teeth (Kygo Remix)18. Sam Smith - Stay With Me (Black Space Remix)

[MUSIC] 2014 FALL PLAYLIST by DJ LADY SHA 

We’ve teamed up with DJ Lady Sha again to bring you the 2014 Fall Playlist! This mixtape features a variety of songs and remixes, handpicked by riders to provide the perfect soundtrack to your session. From our earbuds & speakers to yours this season, we give you the 2014 MAHFIA Fall playlist:
TRACK LIST: 
1. ODESZA  ft. Madelyn Grant - Sun Models
2. Cazzette ft. The High - Sleepless
3. Kidnap Kid - Animaux
4. Reflex - Together (Boys Get Hurt Remix)
5. Flume - Holdin On (Kaytranada Edit)
6. RAC ft. Kele & MNDR - Let Go
7. Mr Little Jeans - Good Mistake
8. SKATERS - Miss Teen Massachusetts (Magic Man Remix)
9. Tove Lo ft. Hippie Sabotage - Stay High (Habits Remix)
10. K.Flay - Can’t Sleep
11. Icona Pop - All Night (K.Flay Remix)
12. Disclosure ft. Eliza Doolittle - You & Me (Flume Remix)
13. Astronomyy - Nothin On My Mind (Bearson Remix)
14. ASTR - Hold On We’re Going Home (Drake Cover)
15. Tinashe - 2 On (TOKiMONSTA Remix)
16. Mapei - Don’t Wait (Benny Blanco Remix)
17. Kyla La Grange - Cut Your Teeth (Kygo Remix)
18. Sam Smith - Stay With Me (Black Space Remix)
dj lady sha mixtape mahfia fall playlist free music killin it softly
27
Aug
[INDUSTRY] MAHFIA in MARIE CLAIRE
MAHFIA founder Kim Woozy is featured in the September issue of Marie Claire magazine in a list of “20 Women Changing the Ratio.” Check out the online version here. 

[INDUSTRY] MAHFIA in MARIE CLAIRE

MAHFIA founder Kim Woozy is featured in the September issue of Marie Claire magazine in a list of “20 Women Changing the Ratio.” Check out the online version here

marie claire mahfia kim woozy mahfiaboss mahfia tv mahfia productions changing the ratio
14
Aug

[SKATE + SNOW + BMX] GOPRO: WOODWARD TAHOE GIRLS WEEK

We headed to summer shred camp at Woodward Tahoe in Truckee, CA for Girls Week w/ hoopla skateboards and Girls Skate Network. Woodward Tahoe is one of the few places in the world you can skate, bmx and snowboard all in the same day. Shot entirely on a GoPro Hero3+.

Music: Icona Pop - All Night (K.Flay remix)
Filmed by: Kim Woozy
Photography by: Nam-Chi Van

Featured Riders:
SKATE:
ALANA SMITH
SAMARRIA BREVARD
ALLYSHA BERGADO
MIMI KNOOP
CARA-BETH BURNSIDE
NICOLE HAUSE
TAYLOR BEATTY
KATIE NALDER

BMX:
ANGIE MARINO
PERRIS BENEGAS
NIKITA DUCARROZ

SNOW:
FANCY RUTHERFORD
SAVANNAH GOLDEN
JAMIE WANZEK

woodward tahoe girls week gopro hoopla skate girls skate network skateboarding snowboarding bmx skate snow killinitsoftly girls who skate summer camp
04
Aug

[INDUSTRY] MAHFIA SESSIONS PORTLAND INSIGHT

Women’s participation is on the rise; women’s purchase power is irrefutable – so why are so many brands having a tough time communicating authentically with their female customers? Whether it’s product, team representation, or marketing dollars – brands still seem to struggle getting it right.

Following the success of the winter event at Mammoth Mountain, Calif., MAHFIA partnered with Clutched Key Collective to host a second MAHFIA Sessions for women in the action sports industry, titled “Speaking To Women Authentically: Tools To Start The Conversation.” The event was held in Portland, Oregon and supported by Skate Like A Girl, XS Helmets, Nikita and Group Y. The three-day event began on Thursday, June 19 and featured a networking happy hour at Rontoms. The event continued on into Friday with a panel and roundtable workshop at Union/Pine and wrapped up on Saturday, international Go Skateboarding Day, as attendees participated in a private girls skate session.

Round table leaders included Lorentzen as well as Global Creative Manager of K2 Snowboarding Jessie Cote, Founder of YoBeat Brooke Geery, Co-founder of non-profit organization Skate Like a Girl Nancy Chang and Founder of MAHFIA Kim Woozy. The incredible diversity of participants were full of insight, passion and lively debates, a perfect cross-pollination of people looking to connect with women of action sports.

About MAHFIA Sessions
MAHFIA Sessions was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music and more. The series is designed for females working in or interested in the action sports industry. Join us for an exclusive weekend to network with like-minded people, learn from industry veterans and ride with friends and make some new ones too.
groupynetwork.com/mahfia-sessions-portland

ABOUT CLUTCHED KEY COLLECTIVE
CLUTCHED KEY COLLECTIVE is the one design shop that can communicate genuinely with your female market. A dynamic collective of woman designers, writers, and marketing specialists with both agency and brand experience. Through means large or small, core or mainstream, guerilla or conventional, they deliver inspired business solutions from a female perspective for outdoor, action-sport and lifestyle brands. They deliver brand and seasonal direction, art direction, product graphics, retail solutions, advertising and collateral.
clutchedkey.com

mahfia sessions action sports industry group y clutched key collective portland skate like a girl xs helmets nikita yobeat k2 snowboarding killinitsoftly mahfia productions