14
Aug

[SKATE + SNOW + BMX] GOPRO: WOODWARD TAHOE GIRLS WEEK

We headed to summer shred camp at Woodward Tahoe in Truckee, CA for Girls Week w/ hoopla skateboards and Girls Skate Network. Woodward Tahoe is one of the few places in the world you can skate, bmx and snowboard all in the same day. Shot entirely on a GoPro Hero3+.

Music: Icona Pop - All Night (K.Flay remix)
Filmed by: Kim Woozy
Photography by: Nam-Chi Van

Featured Riders:
SKATE:
ALANA SMITH
SAMARRIA BREVARD
ALLYSHA BERGADO
MIMI KNOOP
CARA-BETH BURNSIDE
NICOLE HAUSE
TAYLOR BEATTY
KATIE NALDER

BMX:
ANGIE MARINO
PERRIS BENEGAS
NIKITA DUCARROZ

SNOW:
FANCY RUTHERFORD
SAVANNAH GOLDEN
JAMIE WANZEK

woodward tahoe girls week gopro hoopla skate girls skate network skateboarding snowboarding bmx skate snow killinitsoftly girls who skate summer camp
04
Aug

[INDUSTRY] MAHFIA SESSIONS PORTLAND INSIGHT

Women’s participation is on the rise; women’s purchase power is irrefutable – so why are so many brands having a tough time communicating authentically with their female customers? Whether it’s product, team representation, or marketing dollars – brands still seem to struggle getting it right.

Following the success of the winter event at Mammoth Mountain, Calif., MAHFIA partnered with Clutched Key Collective to host a second MAHFIA Sessions for women in the action sports industry, titled “Speaking To Women Authentically: Tools To Start The Conversation.” The event was held in Portland, Oregon and supported by Skate Like A Girl, XS Helmets, Nikita and Group Y. The three-day event began on Thursday, June 19 and featured a networking happy hour at Rontoms. The event continued on into Friday with a panel and roundtable workshop at Union/Pine and wrapped up on Saturday, international Go Skateboarding Day, as attendees participated in a private girls skate session.

Round table leaders included Lorentzen as well as Global Creative Manager of K2 Snowboarding Jessie Cote, Founder of YoBeat Brooke Geery, Co-founder of non-profit organization Skate Like a Girl Nancy Chang and Founder of MAHFIA Kim Woozy. The incredible diversity of participants were full of insight, passion and lively debates, a perfect cross-pollination of people looking to connect with women of action sports.

About MAHFIA Sessions
MAHFIA Sessions was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music and more. The series is designed for females working in or interested in the action sports industry. Join us for an exclusive weekend to network with like-minded people, learn from industry veterans and ride with friends and make some new ones too.
groupynetwork.com/mahfia-sessions-portland

ABOUT CLUTCHED KEY COLLECTIVE
CLUTCHED KEY COLLECTIVE is the one design shop that can communicate genuinely with your female market. A dynamic collective of woman designers, writers, and marketing specialists with both agency and brand experience. Through means large or small, core or mainstream, guerilla or conventional, they deliver inspired business solutions from a female perspective for outdoor, action-sport and lifestyle brands. They deliver brand and seasonal direction, art direction, product graphics, retail solutions, advertising and collateral.
clutchedkey.com

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15
Jul

[INSTA CONTEST] #SKATEHOUR: Skate and Donate to Keep Skatistan Rolling!

On a mission to help with their latest campaign ‘Keep Skateistan Rolling’, we have teamed up with Cooler Mag and the charity for a special hour intended to get everyone on board. This Saturday 19th July at 6pm GMT/10am PST (google for other times) we want everyone to get on a board all over the world! Whether it’s a quick push down the road, a few ollies or an hour at the park, take a picture, put it on Instagram with #SkateHour and your location (see example below). Then donate to Skateistan.

Skate and donate! All it takes is a matter of minutes to do something good and help us get an awesome collection of snaps from around the world.

Plus there are prizes from VansWeSCVolcomRoxy, Lovenskate and Stance Socks up for grabs for those who tag a picture in that hour and donate. We will choose our favourites for a special gallery and online vote!

Find out more on the campaign to Keep Skateistan Rolling here.

 http://coolerm.ag/L8wYGH

skateistan cooler magazine skateboarding fundraiser instagram contest
02
Jul

[INDUSTRY] MAHFIA SESSIONS PORTLAND RECAP

MAHFIA partnered with Clutched Key Collective and Group Y to host a second MAHFIA Sessions in Portland, Oregon for women in the action sports industry, titled “Speaking To Women Authentically: Tools To Start The Conversation.” The three-day event began on Thursday, June 19 and featured a networking happy hour at Rontoms hosted by Nikita, a panel/roundtable workshop at Union/Pine on Friday and wrapped up on Saturday, international Go Skateboarding Day, as attendees participated in a private girls skate session/clinic hosted by Skate Like a Girl Portland and XS Helmets. For more info: groupynetwork.com/mahfia-sessions-portland/

“Everyone agrees the current state needs improving,” commented Founder of Clutched Key Collective Jen Lorentzen. “Working together as women is how we find new and effective ways to engage female participants and continue to grow our industry. It’s all about opportunity and this round table was a great example of that.”

Round table leaders included Lorentzen as well as Global Creative Manager of K2 Snowboarding Jessie Cote, Founder of YoBeat Brooke Geery, Co-founder of non-profit organization Skate Like a Girl Nancy Chang and Founder of MAHFIA Kim Woozy. The incredible diversity of participants were full of insight, passion and lively debates, a perfect cross-pollination of people looking to connect with women of action sports.

“One insight from the event was a consensus that women want to see women like themselves using the product–and in the action sports industry, that means leveraging your athletes,” commented MAHFIA founder Kim Woozy. “It’s all about being authentic, and athletes are just that. They are the voice in every dimension of consumer engagement–from product insight, to generating media content, to community events.”

mahfia sessions portland group y clutched key collective skate like a girl go skateboarding day
30
Jun

[SURF] SARA TAYLOR REMIX

An edit from surfer/ filmmaker Hayley Gordon featuring surfing and shenigans by Sara Taylor. 

surf Leashless Sara Taylor Hayley Gordon mahfia tv killin it softly