By Sadie Maeda Welcome to the latest installment of MAHFIA.tv’s interview segment, MAHFIA Spotlight! We interview different women in the industry, from athletes to photographers/filmers, industry leaders, influencers, and other rad people supporting women in action sports. More than just a celebration of their accomplishments, we take a deeper look into how they got to […]
By Sadie Maeda Welcome to the latest installment of MAHFIA.tv’s interview segment, MAHFIA Spotlight! We interview different women in the industry, from athletes to photographers/filmers, industry leaders, influencers, and other rad people supporting women in action sports. More than just a celebration of their accomplishments, we take a deeper look into how they got to […]
By Sadie Maeda Welcome to the latest installment of MAHFIA.tv’s interview segment, MAHFIA Spotlight! We interview different women in the industry, from athletes to photographers/filmers, industry leaders, influencers, and other rad people supporting women in action sports. More than just a celebration of their accomplishments, we take a deeper look into how they got to […]
By Sadie Maeda “There is no present without the past and no future without the present.” Full Moon is the culmination of three generations of women’s snowboarding coming together and representing past, present, and future. The rich history of women’s snowboarding is one that has rarely been told and Full Moon gives you first accounts […]
By Sadie Maeda Welcome to the latest installment of MAHFIA.tv’s interview segment, MAHFIA Spotlight! We interview different women in the industry, from athletes to photographers/filmers, industry leaders, influencers, and other rad people supporting women in action sports. More than just a celebration of their accomplishments, we take a deeper look into how they got to […]
Welcome to our first installment of MAHFIA.tv’s new interview segment, MAHFIA Spotlight! We will be interviewing different women in the industry, from athletes to photographers/filmers, industry leaders, influencers, and other rad people supporting women in action sports. More than just a celebration of their accomplishments, we will take a deeper look into how they got […]
Longboard Girls Crew (LGC) Co-Founder and Managing Director Valeria Kechichian was invited by Women in Board & Action Sports (WIB) to give a conference during the Annual WIB Luncheon during ISPO Munich, one of the biggest Action Sports Trade Shows in the world. The theme of the Conference was “And Now?” referring to the crash […]
MAHFIA founder Kim Woozy is featured in the September issue of Marie Claire magazine in a list of “20 Women Changing the Ratio.” Check out the full article online here.
Originally published on GroupY By Kim Woozy Females are the most underrated yet fastest growing demographic in action sports. I’m not a statistician nor am I a professional in market data analysis, but you don’t need to be either to know that more girls are interested in board sports now than ever before. My passion […]
MAHFIA SESSIONS // powered by Group Y was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music and more. The series is designed for females working in or interested in the action sports industry. Exclusive insight […]
“FLUX is a powerful essay documentary that reveals sexism in the surfing industry. As talent becomes an accessory to beauty, the sexualization of women in surf media creates damaging effects for women surfers everywhere. Featuring the voices of female surf icons both past and present, FLUX will empower audiences with its call for change and […]
In 2010, Kim Woozy founded MAHFIA, a web tv channel that exposes the untold stories of females in action sports culture. MAHFIA’s mission is to promote females for their accomplishments and offer inspiration and entertainment for girls who are interested in the creative lifestyle of skateboarding, snowboarding and surf culture. MAHFIA is an example of […]