“Being Female is Not an Excuse” Insight from Brooke Geery, YoBeat Founder, presented by MAHFIA Sessions. About MAHFIA Sessions: MAHFIA Sessions // Powered by Group Y was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music […]
“A Community to Stay Stoked” Insight from Kristina Narayan, Skate Like a Girl Portland, Program Director, presented by MAHFIA Sessions. About MAHFIA Sessions: MAHFIA Sessions // Powered by Group Y was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, […]
“The Best Thing You Can Give Someone” Insight from Kim Kirch, Artist, presented by MAHFIA Sessions. About MAHFIA Sessions: MAHFIA Sessions // Powered by Group Y was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music […]
“Skateboarding Makes You A Better Person” Insight from Karen Jonz, Pro Skateboarder, presented by MAHFIA Sessions. About MAHFIA Sessions: MAHFIA Sessions // Powered by Group Y was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music […]
“Inspiration is Important” Insight from Mimi Knoop: Pro Skateboarder + Hoopla Co-Founder + Women’s Skateboarding Alliance President, presented by MAHFIA Sessions. About MAHFIA Sessions: MAHFIA Sessions // Powered by Group Y was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, […]
“Forget the Haters” Insight from Cara-Beth Burnside, Skateboarding Legend, and Hoopla Co-Founder, presented by MAHFIA Sessions. About MAHFIA Sessions: MAHFIA Sessions // Powered by Group Y was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music […]
MAHFIA SESSIONS // powered by Group Y was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music and more. The series is designed for females working in or interested in the action sports industry. Exclusive insight […]
Weekend highlights of the first ever MAHFIA SESSIONS, held at Mammoth Mountain in conjunction with Boarding For Breast Cancer’s Shred the Love winter tour. MAHFIA SESSIONS // powered by Group Y was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, […]
Exclusive insight from a group of female snowboarding pioneers: Lisa Hudson (B4BC co-founder, former Marketing Director at Airwalk, Owner & President of Black Sun Productions) Kathleen Gasperini (B4BC Co-Founder, founding editor of Snowboarder magazine, SVP of Label Networks) Shannon Dunn-Downing (former professional snowboarder, 2X Olympian) Cara-Beth Burnside (former professional snowboarder/Olympian, skateboarding pioneer and co-founder of […]
Exclusive insight from a group of female snowboarding pioneers: Lisa Hudson (B4BC co-founder, former Marketing Director at Airwalk, Owner & President of Black Sun Productions) Kathleen Gasperini (B4BC Co-Founder, founding editor of Snowboarder magazine, SVP of Label Networks) Shannon Dunn-Downing (former professional snowboarder, 2X Olympian) Cara-Beth Burnside (former professional snowboarder/Olympian, skateboarding pioneer and co-founder of […]
Women’s participation is on the rise; women’s purchase power is irrefutable – so why are so many brands having a tough time communicating authentically with their female customers? Whether it’s product, team representation, or marketing dollars – brands still seem to struggle getting it right. Following the success of the winter event at Mammoth Mountain, […]
MAHFIA partnered with Clutched Key Collective and Group Y to host a second MAHFIA Sessions in Portland, Oregon for women in the action sports industry, titled “Speaking To Women Authentically: Tools To Start The Conversation.” The three-day event began on Thursday, June 19 and featured a networking happy hour at Rontoms hosted by Nikita, a […]