02
Jul

[INDUSTRY] MAHFIA SESSIONS PORTLAND RECAP

MAHFIA partnered with Clutched Key Collective and Group Y to host a second MAHFIA Sessions in Portland, Oregon for women in the action sports industry, titled “Speaking To Women Authentically: Tools To Start The Conversation.” The three-day event began on Thursday, June 19 and featured a networking happy hour at Rontoms hosted by Nikita, a panel/roundtable workshop at Union/Pine on Friday and wrapped up on Saturday, international Go Skateboarding Day, as attendees participated in a private girls skate session/clinic hosted by Skate Like a Girl Portland and XS Helmets. For more info: groupynetwork.com/mahfia-sessions-portland/

“Everyone agrees the current state needs improving,” commented Founder of Clutched Key Collective Jen Lorentzen. “Working together as women is how we find new and effective ways to engage female participants and continue to grow our industry. It’s all about opportunity and this round table was a great example of that.”

Round table leaders included Lorentzen as well as Global Creative Manager of K2 Snowboarding Jessie Cote, Founder of YoBeat Brooke Geery, Co-founder of non-profit organization Skate Like a Girl Nancy Chang and Founder of MAHFIA Kim Woozy. The incredible diversity of participants were full of insight, passion and lively debates, a perfect cross-pollination of people looking to connect with women of action sports.

“One insight from the event was a consensus that women want to see women like themselves using the product–and in the action sports industry, that means leveraging your athletes,” commented MAHFIA founder Kim Woozy. “It’s all about being authentic, and athletes are just that. They are the voice in every dimension of consumer engagement–from product insight, to generating media content, to community events.”

mahfia sessions portland group y clutched key collective skate like a girl go skateboarding day
30
Jun

[SURF] SARA TAYLOR REMIX

An edit from surfer/ filmmaker Hayley Gordon featuring surfing and shenigans by Sara Taylor. 

surf Leashless Sara Taylor Hayley Gordon mahfia tv killin it softly
10
Jun

[SKATE] XGAMES WOMEN'S STREET PHOTO RECAP

Vanessa Torres

Lacey Baker

Leticia Bufoni

Sold out stadium in Austin, Texas.

View the full gallery here. 

skate xgames killinitsoftly skateboarding
04
Jun

MAHFIA Sessions // powered by Group Y [PORTLAND, OR]

mahfia sessions portland groupy networking action sports industry clutched key collective skate like a girl skateboarding girls skateboarding skate
13
May

[SKATE] MAHFIA IN KOREA

MAHFIA boss’ Kim Woozy headed out to South Korea to hang with a crew of skaters in Seoul. The skate scene in Korea is growing and there are a lot of girls stoked on skateboarding. The crew sessioned two spots: Ttukseom Skatepark and Konkuk University, then partook in some bomb Korean BBQ for dinner and hit up the Seoul nightlife scene.

Video Filmed/edited by Yoonjin Ko and Kyungjin Kwon.

Featuring: Minhee Lee Sun Young LeeLina Kim Arim Koh Seunga Baek Seungin Kim Rimsu Choi 박가영 

Check out more photos here. 

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