MAHFIA | snowboarding


30
Apr

[INSPIRATION] MAHFIA SESSIONS PANEL INSIGHT: A TRIBUTE TO FEMALE PIONEERS IN SNOWBOARDING

MAHFIA SESSIONS // powered by Group Y was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music and more. The series is designed for females working in or interested in the action sports industry.

Exclusive insight from a group of female snowboarding pioneers: 
Lisa Hudson (B4BC co-founder, former Marketing Director at Airwalk, Owner & President of Black Sun Productions)
Kathleen Gasperini (B4BC Co-Founder, founding editor of Snowboarder magazine, SVP of Label Networks)
Shannon Dunn-Downing (former professional snowboarder, 2X Olympian)
Cara-Beth Burnside (former professional snowboarder/Olympian, skateboarding pioneer and co-founder of Hoopla Skateboards)
Gaylene Nagel (former Marketing Director at Sims & Lifestyle Marketing at Electronic Arts, owner/president of M3 Mobile Marketing)
Miki Keller (former VP Marketing at Morrow, founder of Women’s Pro Motocross Championships)

To learn more about MAHFIA SESSIONS and find out about future events, visit: Group Y

mahfia sessions snowboarding group y cara-beth burnside shannon dunn-downing lisa hudson gaylene nagel miki keller kathleen gasperini b4bc shred the love mammoth mountain action sports industry
11
Mar

[INDUSTRY] MAHFIA SESSIONS KICKING OFF IN MAMMOTH

We teamed up with our friends at Group Y this year to bring you MAHFIA SESSIONS an event series designed for females working in or interested in the action sports industry. The kick off event is taking place March 21-23 at Mammoth Mountain, CA in conjunction with Boarding For Breast Cancer‘s “Shred the Love” Tour. We created MAHFIA SESSIONS to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music and more.

The highlight of the weekend is an industry panel titled, “A Tribute to Female Pioneers In Snowboarding” featuring some of the most influential women in action sports, including B4BC’s founders Lisa Hudson, Kathleen Gasperini, Shannon Dunn-Downing, industry marketing veterans Gaylene Nagel, Miki Keller and snowboarding & skateboarding pioneer Cara-Beth Burnside. We will discuss topics related to the past, present and future of females in action sports. 

Join us for a weekend of snowboarding, networking and fun! Registration info & details here: http://groupynetwork.com/2014/02/11/mahfia-sessions-mammoth/

Mammoth Mountain snowboarding action sports industry boarding for breast cancer
25
Jan

[SNOW] SHREDVENTURES: WHISTLER EARLY SEASON

This episode takes you Behind-The-Scenes of shooting Photo and Video in Whistler’s Snowmobile-Access Backcountry. Follow Vera Janssen, Nadia Samer, and KJ Johansson, as they set out into the Wild in search of the best snow and the magic light - and see what kind of struggles will get in their way….

Riders:
Vera Janssen
Nadia Samer
Kalle “KJ” Johansson
Nic Alegre
Tim Meyer

Edited by: Brad Sarauer
Filming by: Nadia Samer
Produced by: Vera Janssen and Brad Sarauer
Music: Minor Cabinet-Secret

vera janssen snow snowboarding mahfia killin it softly mahfia tv nadia samer kalle kj johansson nic alegre tim meyer whistler backcountry snowmobile sledding
11
Nov

[SNOW] SHREDVENTURES: KAUNERTAL OCTOBER POWDER

SEASON 2 EPISODE 2

A rare October snowfall in Austria blesses Vera and her friend Julia at the Kaunertal Opening with 40cm snow in the valley and 80cm powder up on the glacier. They ride valley pow with Deeluxe-Riders Mary Luggen und Klaus Lotto They build the first snowmen and jumps of the season, and take a sunset pow run with the Groms Tobi & Max. The next day, Vera gets fresh tracks down the gondola line. 

Riders:
Vera Janssen
Mary Luggen 
Klaus Lotto
Tobi & Max Grunwald

Filmed/Edited by:
Vera Janssen

Additional Filming by:
Peter Rossner - Deeluxe

snow vera janssen snowboarding shredventures mahfia killinitsoftly
08
Oct

[SNOW] VERA’S SHREDVENTURES GOPRO HIGHLIGHTS

Shredventures GoPro highlights featuring pro snowboarder Vera Janssen & pro snowmobiler Kalle KJ Johansson.

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